Ioanina Pavel

A company is defined by its team — the lighter the mood is, and the tighter-knit the team is, the better the odds are for the company to thrive.

The biggest takeaway from our #CumArZiceSmiley (WhatWouldSmileySay) campaign is that a brand partnership is as much about controlling what you can as it is about going with the flow.

[Ro article] The future we can glimpse at by reading into the brand emoji trend

[Ro Article] How did we get from typing in :) to the emoji we're using to spruce up our convos today - and stars use to reach new auds?

[Ro Article] The ways emoji are spilling into our offline day-to-day and making it better

For social media marketers in particular, holidays are great opportunities to make some noise about your brand without breaking a sweat!

How T-Me Studios has become a beacon of change in the Romanian landscape as far as its emphasis on company culture as the be-all-end-all of a thriving business.

A sticker-ized list just for the fun of Halloween :)

An interview I gave about a cool new Android app called Redraw Keyboard.

The trick to using red is scatter it throughout, just enough to pop, but not enough to overwhelm!

Much has been written about apps’ fruit-fly lifespan in the App Store. But...

Guns Blazing, Cameras Shooting -- Patrick smiles in a Bucharest pub...

Soundless Dialogues and Loud Cinematic Statements o...

An avid student of the depiction of youth in movies, I’ve taken to calling the twenties, as we live them nowadays, the benties...

This is a movie about loneliness, and those few fleeting chances we get to share ours with someone else’s...